Apple Pay—Bitcoin
Pay with your digital wallet. Anywhere.
PROCESS
RESEARCH
RESEARCH
SYNTHESIZE
IDEATION
DESIGN
CONCLUSION
Affinity Map
Low Fidelity Sketches
What I Learned
MoSCoW
User Stories
High Fidelity Wireframes
Challenges
Initial Research
Online Comments
Online Comments
Initial Research
Cryptocurrency is an internet-based currency which uses cryptographical functions to conduct financial transactions. The platforms leverage blockchain technology to gain decentralization, transparency and immunity.

Right now, cryptocurrencies are all the rage, with tremendous (although declining) value with 1 Bitcoin being equal to $8,294.37

Just to show you how volatile it is, go check the price of Bitcoin now.
I bet it’ll be different than when I first began writing this.
Create a way for users to take advantage of major businesses that are now accepting Bitcoin as a legitimate source of currency without users having to use a physical card or exchange Bitcoin to $USD
The Brief:
High Fidelity
Wireframes
Low Fidelity
Sketches
DESIGN
SYNTHESIZE
Affinity Map
Challenges
IDEATION
MoSCoW
User Stories
I began initial research by finding out more about cryptocurrency, specifically Bitcoin.  Started in 2009, Bitcoin operates using a peer-to-peer network thus decentralizing the digital currency without a central bank or administrator.

While criticized for a number of reasons including illegal transactions, high electricity consumption (due to mining), price volatility and thefts from exchanges, the platform is used by millions.  To save this case-study from becoming a long confusing lesson on cryptocurrencies and Bitcoin, here are the quick facts:  
Initial Research
As someone who treats Bitcoin as an investment rather than a true form of payment, I wasn’t able to weigh in on my own experiences. Due to many people also using Bitcoin as a long play within investing, it was hard to find people within my social circles that regularly use Bitcoin or other cryptocurrencies to pay for goods.

Because of this, I turned to online comments from forums such as Reddit to find out more about how frequent people are using Bitcoin and what they’re using it for. Below are some screenshots from my findings.
Online Comments
“Why do you use Bitcoin?”
“What do you use Bitcoin for?”
Quick Facts
15,000+
32M+
Transparent
Ledger
Businesses worldwide accept Bitcoin as payment for goods and services
This number is expected to increase exponentially in the near future
There are an estimated 32 Million bitcoin wallets currently used for transactions
The ledger that holds Bitcoin transactions is available for anyone to view at any time
UNFAMILIAR
SECURITY
BARRIER TO
ENTRY
The barrier to entry into the world of cryptocurrency is high with low incentive to invest or open digital wallets
Many people are still hesitant on the idea of Fintech as well as the security of their money due to currency volatility
Users enjoy familiar experiences and cryptocurrency provides a whole new experience with no tangible vehicle for your money
Challenges
MoSCoW
Using the MoSCoW (Must-have, Should-have, Could-Have, Won’t-Have) method I can prioritize features  that will allow users to utilize a seemingly complex payment method into an already existing platform that many users use daily.  
User Stories
A user story is used to describe goals that the user hopes to accomplish by using the software. For me, this is a good way to focus my design choices around the user, not personal bias.
1.  As a user, I want to start treating Bitcoin as a currency, not an investment
2.  As a user, I want to utilize a platform I already am familiar with to pay for goods and services with a different currency
3.  As a user, I want to pay for items with Bitcoin without having to spend time exchanging into $USD
While users enjoy the convenience factor of using a decentralized currency, it does come with its concerns. Users cite issues with no big tech co-signers (yet), misinformation with no central location for actual information as well as the worry that the whole platform will collapse under its own weight.
Even though Bitcoin will always be volatile, if a big-tech company co-signs Bitcoin and becomes the pioneer in introducing it into our every day lives, I have a feeling that a lot of the present concerns will subside.
CONCLUSION
I was super excited to begin this project because prior to starting, I was what you could call somewhat “cryptocurrency illiterate.”
I had thought I knew more than I did and I’m not afraid to admit that the world of cryptocurrencies and how they work with standard financial transactions is still confusing and convoluted. However, that is what made the challenge engaging.

In terms of the final outcome, I’m pleased with how the designs look and overall, I can see a way to consolidate Crypto-wallets and pay with them on your phone at major merchants is something we will view as second nature in the future.

Unfortunately, we’re probably a bit away from this particular ability. Apple might be hesitant to co-sign with cryptocurrencies in this way—they’re more likely to develop their own cryptocoin instead if I had to guess.

Also, I learned after I had thought of implementing the ability to sync Apple Pay with existing crypto-wallets is a failed effort. Many crypto-wallets actually automatically change wallet addresses after each transaction for security reasons. If this were to occur, users would have to update their Apple Pay information after each transaction—which becomes more of a problem than a solution.
Overall, I had a blast learning more about cryptocurrencies, Apple Pay and how they could become intertwined in the future.

I hope one day this idea becomes a reality.
DANIEL HASSELL
Return to Home
Multidisciplinary Designer & Art Director
DANIEL HASSELL
Apple Pay—Bitcoin
Pay with your digital wallet. Anywhere.
Cryptocurrency is an internet-based currency which uses cryptographical functions to conduct financial transactions. The platforms leverage blockchain technology to gain decentralization, transparency and immunity.

Right now, cryptocurrencies are all the rage, with tremendous (although declining) value with 1 Bitcoin being equal to $8,294.37

Just to show you how volatile it is, go check the price of Bitcoin now.
I bet it’ll be different than when I first began writing this.
The Brief:
Create a way for users to take advantage of major businesses that are now accepting Bitcoin as a legitimate source of currency without users having to use a physical card or exchange Bitcoin to $USD
PROCESS
RESEARCH
SYNTHESIZE
IDEATION
DESIGN
CONCLUSION
RESEARCH
I began initial research by finding out more about cryptocurrency, specifically Bitcoin.  Started in 2009, Bitcoin operates using a peer-to-peer network thus decentralizing the digital currency without a central bank or administrator.

While criticized for a number of reasons including illegal transactions, high electricity consumption (due to mining), price volatility and thefts from exchanges, the platform is used by millions.  To save this case-study from becoming a long confusing lesson on cryptocurrencies and Bitcoin, here are the quick facts:  
Initial Research
Quick Facts
15,000+
Businesses worldwide accept Bitcoin as payment for goods and services
This number is expected to increase exponentially in the near future
32M+
There are an estimated 32 Million bitcoin wallets currently used for transactions
Transparent
Ledger
The ledger that holds Bitcoin transactions is available for anyone to view at any time
As someone who treats Bitcoin as an investment rather than a true form of payment, I wasn’t able to weigh in on my own experiences. Due to many people also using Bitcoin as a long play within investing, it was hard to find people within my social circles that regularly use Bitcoin or other cryptocurrencies to pay for goods.

Because of this, I turned to online comments from forums such as Reddit to find out more about how frequent people are using Bitcoin and what they’re using it for. Below are some screenshots from my findings.
Online Comments
“Why do you use Bitcoin?”
“What do you use Bitcoin for?”
SYNTHESIZE
While users enjoy the convenience factor of using a decentralized currency, it does come with its concerns. Users cite issues with no big tech co-signers (yet), misinformation with no central location for actual information as well as the worry that the whole platform will collapse under its own weight.
Even though Bitcoin will always be volatile, if a big-tech company co-signs Bitcoin and becomes the pioneer in introducing it into our every day lives, I have a feeling that a lot of the present concerns will subside.
Challenges
BARRIER TO
ENTRY
The barrier to entry into the world of cryptocurrency is high with low incentive to invest or open digital wallets
SECURITY
Many people are still hesitant on the idea of Fintech as well as the security of their money due to currency volatility
UNFAMILIAR
Users enjoy familiar experiences and cryptocurrency provides a whole new experience with no tangible vehicle for your money
IDEATION
MoSCoW
Using the MoSCoW (Must-have, Should-have, Could-Have, Won’t-Have) method I can prioritize features  that will allow users to utilize a seemingly complex payment method into an already existing platform that many users use daily.  
User Stories
A user story is used to describe goals that the user hopes to accomplish by using the software. For me, this is a good way to focus my design choices around the user, not personal bias.
1.  As a user, I want to start treating Bitcoin as a currency, not an investment
2.  As a user, I want to utilize a platform I already am familiar with to pay for goods and services with a different currency
3.  As a user, I want to pay for items with Bitcoin without having to spend time exchanging into $USD
DESIGN
Done
Processing
PRIORITY SHIPPING
USPS PRIORITY SHIPPING
METHOD
JOHN APPLESEED
1 INFINITE LOOP
CUPERTINO, CA 95014
UNITED STATES
SHIPPING
CHASE SAPHIRE PREFERRED (•••• 0000)
CARD
Cancel
BITPAY Crypto Wallet
(•••• bR76b)
On John’s iPhone:
BITPAY Crypto Wallet
(•••• bR76b)
On John’s Watch:
WATER BOTTLE
BETTER SWEATER
PATAGONIA
0.0007 BTC
0.014 BTC
0.015 BTC
WATER BOTTLE
BETTER SWEATER
PATAGONIA
0.0007 BTC
0.014 BTC
0.015 BTC
PRIORITY SHIPPING
USPS PRIORITY SHIPPING
METHOD
JOHN E SMITH
3084 SPRING STREET
ATLANTA, GA 30309
UNITED STATES
SHIPPING
BITPAY CRYPTO WALLET (•••• bR76b)
CARD
Cancel
Processing
Return to Home
CONCLUSION
I was super excited to begin this project because prior to starting, I was what you could call somewhat “cryptocurrency illiterate.”
I had thought I knew more than I did and I’m not afraid to admit that the world of cryptocurrencies and how they work with standard financial transactions is still confusing and convoluted. However, that is what made the challenge engaging.

In terms of the final outcome, I’m pleased with how the designs look and overall, I can see a way to consolidate Crypto-wallets and pay with them on your phone at major merchants is something we will view as second nature in the future.

Unfortunately, we’re probably a bit away from this particular ability. Apple might be hesitant to co-sign with cryptocurrencies in this way—they’re more likely to develop their own cryptocoin instead if I had to guess.

Also, I learned after I had thought of implementing the ability to sync Apple Pay with existing crypto-wallets is a failed effort. Many crypto-wallets actually automatically change wallet addresses after each transaction for security reasons. If this were to occur, users would have to update their Apple Pay information after each transaction—which becomes more of a problem than a solution.
Overall, I had a blast learning more about cryptocurrencies, Apple Pay and how they could become intertwined in the future.

I hope one day this idea becomes a reality.
Multidisciplinary Designer & Art Director