Fishermen love luck and are notoriously superstitious.
Orvis is here to bring them something more tangibly reliable.
Customers will be urged to trade in their good luck charms and pledge to only rely on what actually works.
Experiential - Activation
Traded in good luck charms will then be put on display at the Orvis Flagship store in Manchester, VT.
Art Direction: Daniel Hassell
Copywriting: Ezekiel Handelman
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Multidisciplinary Designer & Art Director