Orvis
Fishermen love luck and are notoriously superstitious.
Orvis is here to bring them something more tangibly reliable.  
Print
Social
Experiential - Activation  
Customers will be urged to trade in their good luck charms and pledge to only rely on what actually works.
Traded in good luck charms will then be put on display at the Orvis Flagship store in Manchester, VT.
Art Direction: Daniel Hassell
Copywriting:  Ezekiel Handelman
DANIEL HASSELL
Multidisciplinary Designer & Art Director
DANIEL HASSELL
Orvis
Fishermen love luck and are notoriously superstitious.

Orvis is here to bring them something more tangibly reliable.  
Print
Social
Customers will be urged to trade in their good luck charms and pledge to only rely on what actually works.
Experiential - Activation  
Traded in good luck charms will then be put on display at the Orvis Flagship store in Manchester, VT.
Art Direction: Daniel Hassell
Copywriting:  Ezekiel Handelman
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Multidisciplinary Designer & Art Director